July 18, 2020

Speaker: Laurie Cooper

A Crash Course in Online Advertising For Authors

Join Laurie Cooper of the Pub-Craft Team for a crash course that teaches you how to execute an effective promo push, including how to easily book ads online, cultivate your own network of useful contacts, use social media as a powerful promo tool, and engage in effective and affordable outreach and promotion.

Laurie has worked with hundreds of authors since the start of her boutique digital marketing agency in October 2013, as well as helped 100+ authors hit the NYT and USA Today bestselling lists. Now, she is here to teach you everything you need to super-boost your online promo power in a special 1-hr intensive webinar with a new section dedicated to backlist revivals!

> How To Book Ads Online
Learn the basics of online advertising PLUS how you can prepare yourself to book ads like a Pro!

> How To Create Your Network of Contacts
Learn how to start connecting with bloggers, readers, AND reviewers to build your network!

> How to Affordably Promote Your Work
Learn 3 steps for EFFECTIVE and AFFORDABLE outreach and promotion. You can do this!

This workshop will be presented with time dedicated to Q&A AND the addition of a “Backlist Revivals” section!


We’ll be holding this meeting over Zoom. Invitations to attendees will be emailed on Friday, July 17th to those who have registered and paid.

Everyone planning to attend must submit their own registration. This way we can be sure to send you the information you will need to connect to the Zoom meeting scheduled for Saturday, July 18th.


$10for RWASD Members (paying by Friday, July 17th)
$15for Non-RWASD Members (must be over age 18) (paying by Friday, July 17th)

Reserve a spot at the July 18th Meeting:

Please contact the RWA San Diego Chapter Meeting Coordinator ( if you’re paying by check or you have questions. Otherwise, simply pay by PayPal by filling out and submitting the registration form below once it opens on the First of the month.

Refund policy:

Refunds for meeting registration will given until the Tuesday, July 14th deadline. After that time, they are nonrefundable. Meeting fees are nontransferable.

Registration is now closed.

Laurie Cooper

Laurie Cooper has been running her own boutique digital marketing agency, Pub-Craft: Marketing For Books & Brands, since 2013 and specializes in affordable virtual assistance, coaching, social media management, online advertising, and brand-building. As a small business owner, public speaker and digital marketing specialist, Laurie has worked with over 500 authors and small businesses across North America and regularly gives workshops on mutli-platform marketing and virtual assistance. Pub-Craft: Marketing For Books & Brands offers online advertising and coaching services to promote, assist, and inspire over-extended, do-it-all authors and entrepreneurs.

The Pub-Craft Team offers services that include, and are not limited to:

Online Advertising (Custom Videos, Ad Booking & Management etc)
Promotional Content Writing (Book Blurbs, Taglines, Copy etc)
Coaching for New and Established Authors
Small Business Brand Development
Promotion Management for New Releases/Discounted Titles/Backlist Revivals
Newsletter & Social Media Management
Image Editing & Design (Including Logos)
Presentation & Workshop Development
Trade Show & Live Marketing Support
Industry Trend Advice
Virtual Assistant Services

The Pub-Craft Team custom-creates packages and services to suit your needs and budget.

Join in the fun and get to know the Pub-Craft Team through Facebook, Twitter, and Instagram (@PubCraftTeam), join their private FB group at or visit their website for more information about how they can promote, assist, and inspire you!

You can connect with Laurie on Facebook (#AskPubCraft), Twitter (@cooperlaurie), and Instagram (@lbcoops), and find out more about Pub-Craft at

Meeting Agenda:

9:30 Zoom Meeting Opens / Welcome Chat
10:00 Chapter Business Meeting
10:30 Program
12:30 Meeting Wrap-Up
12:45 Meeting Adjourned