To Swag or Not to Swag…
That is the question…
With all the conferences, conventions, and other events, swag has worked to get your name in front of new readers in a unique and memorable way. But it seems that finding the RIGHT swag is the key. Bookmarks, postcards, and pens seem to be the way to go when you’re passing them out to your friends, readers, or local bookstore, but at a writer’s conference, you can easily lost in a sea of swag. How do you stand out?
Here are some tricks I learned for finding the right swag. Keep in mind, your mileage may very so use the advice to fit your needs.
- Make it useful – Swag can be a daily reminder on the right object. If you put your name on a cupcake, its eaten and gone. If you put your name on something like a pen, it will be seen more often.
- Make it unique- Think outside of bookmarks and postcards. Find what items your name, book, and brand would look good on. Bags? Jar openers? Ornaments?
- Make it specific to your brand – This is the tricky one. Take a good look at your brand and figure out what it would pair best with. Like pairing a good wine and cheese. Tea infusers if you write regency? Knitting bags if you write comfy hometown contemporary? It may take some trial and error, but once you figure find that magic formula, it’s golden.
- Don’t break the bank! – Swag is wonderful but remember, what matters in your book! Spend only as much as you are able.
Any other suggestions? Pointers? Please post them in the comments!